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2004

THUS plc, today announced that due to the rapid growth of LBM, the UK's largest direct marketing agency and call centre specialist, the Company has won a new contract to deliver direct voice services to LBM's newest call centre in Middleton, North Manchester.

As a provider of inbound and outbound customer contact solutions ranging from direct sales to market research, LBM has regional call centres and training sites across the UK. With hundreds of calls being made daily, LBM needs resilient telephony solutions in place to meet its voice traffic needs. In September 2002, THUS rolled-out its first deployment at LBM, supplying the company with direct voice for its main call centre in Altrincham, Cheshire. Over the last 18 months, LBM has dramatically expanded its call centre business and THUS is now supporting direct voice, as well as Internet connectivity, at the company's other two call centres at Bredbury and Middleton.

"LBM is a constantly growing business and our call centre specialism means we need adaptable voice solutions that grow with the company, providing additional bandwidth as and when we and our clients need it," said, Ben Dixon, Managing Director, at LBM Contact. "We were keen to work with THUS again because it spent a vast amount of time listening to our needs. THUS also demonstrated, through its existing relationship with us, that it provides quality voice systems that have the capacity to meet all our business requirements."

THUS's latest roll-out at LBM will enable call centre agents to make in and outbound calls to consumers and B2B markets, selling products and services on behalf of its customers including: O2, Alliance and Leicester, and The Caudwell Group. The solution also has the capacity to provide telephony back-up for all three call centres in the occurrence of a major outage from other suppliers.

"We cannot afford to suffer from telephony downtime because calls are how we make our money, therefore the delivery mechanism of direct voice is very important to us. We wanted a resilient solution that could withstand the large amount of voice traffic that travels over our channels and supports all our call centre telephony needs," added John Patterson, Network and Telecommunications Manager at LBM. "THUS not only fulfils these requirements but its flexible platform can be easily upgraded to provide additional services, such as THUS's Internet connectivity that we now use at a number of our sites."

"We recognise the importance of providing high quality services and developing a flexible approach for all our customers. The ability to make and receive voice calls is mission critical for LBM and the quality of services it receives from THUS is paramount to ensuring the success and continued growth of its business. We have provided LBM with a technically advanced voice platform, in a cost effective manner, that includes the flexibility to support its business as it grows," concluded Phil Male, Chief Operating Officer at THUS plc.