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2002

THUS, through its Demon brand, is driving forward its positioning as the communications provider for small business with an imaginative marketing campaign to celebrate the tenth anniversary of Demon and acquire a significant number of new customers.

The campaign will use a mix of direct marketing, advertising, editorial and a significant presence at Internet World in Earls Court on 11 - 13 June 2002. Central to the campaign is a partnership with the Daily Telegraph, which will support the delivery of the marketing programme and independently endorse Demon as the communications provider for enterprise. This partnership will focus on a fully sponsored 16-page supplement which will be issued with the Telegraph on 30 May and go out to more than one million of its readers.

The supplement will underline the message that Demon is the communications solution for enterprise and will include an interview with Bill Allan, THUS's chief executive and other key members of staff to introduce who Demon is and how it is leading the way in providing integrated Internet, voice and data solutions for the enterprise market. Topics covered include broadband, hosting solutions, security and voice and data convergence. The partnership with the Daily Telegraph will give Demon access to its business customer base and open up significant new opportunities.

Demon will also team up with Apple to give away four I-Macs with their Business Start-up package in free prize draws through the Telegraph and at Internet World. Demon is the exclusive ISP with all Apple Macintosh computers sold in the U.K and this promotion further highlights Demon's status as one of the industry's leading communications provider.

Jim Reid said, "We are proud to team up with the Daily Telegraph to further reinforce Demon as the brand for enterprise. With ten years experience as a leading communications provider we have been helping to revolutionise the way our customers do business. Our campaign focuses on how we can support the changing communication needs of the enterprise market."